I lead the UK digital team at World Animal Protection, where I get to combine my 13 years of non-profit experience with my love of all things digital. I'm genuinely excited about supporter journeys, seamless UX, and finding creative ways to inspire people to take action and donate online. I'm also a huge believer in the power of visual storytelling. Sometimes a powerful image or video can say what a thousand words can't.
My biggest passion is ending cruel wildlife tourism - especially when it comes to elephants. These incredible animals deserve so much better than performing tricks or giving rides. I'm incredibly proud of the work we've done partnering with sanctuaries worldwide to promote ethical rehabilitation. If you're planning a trip, definitely grab our elephant-friendly tourist guide before you book anything!
The best part of my job? Knowing that a positive online experience could be the thing that changes someone's mind and, ultimately, changes an animal's life too.
