A projection on the side of a tower block with World Animal Protection's logo on one side and reading "JBS is making a killing. Animals. The planet. Our future." on the other side

JBS is making a killing. Animals. The planet. Our future.

JBS is a global leader in animal cruelty, running one of the largest factory farming operations on the planet. Barclays is funding them.

Tell Barclays to stop funding JBS

JBS is a climate catastrophe in motion—driving deforestation, emissions, and environmental destruction at a massive scale.

As the UK’s biggest investor in factory farming, Barclays pours billions of pounds of customers’ money into the brutal global meat business JBS.

Sign the petition. Tell them to drop JBS.

Email Barclays to tell them to stop funding JBS

By sending a personal email to Barclays, you’re helping ramp up the pressure where it counts – directly in their inbox.

We are taking on JBS over animal cruelty

Behind every JBS product is a hidden cost. Billions of animals kept in agonising conditions, environmental damage on a huge scale, and repeated claims that don’t match reality. Here’s what you need to know and what we’re doing about it.

Plain black background

Factory farming causes immense suffering, damages the environment, and threatens human health.

Without investors like Barclays, JBS and other factory farming giants can’t keep profiting from pain and destruction.

Find out more about this campaign
Piglet with a transparent background

Our work

We’re building a new world for animals by tackling the root causes of exploitation and abuse.

Wildlife

Our work

We’re fighting to end the abuse and exploitation of wild animals by raising awareness and inspiring people to campaign with us. Let's build a future where all animals live safely.

Farming

Our work

Factory farming is inflicting cruelty on billions of animals. Find out more on the devastating consequences – for animals, people and the planet.

Plain black background

Celebrating over 75 years of protecting animals

Our history
75 years protecting animals logo

Take action

Animals everywhere need your help

There are plenty of ways to help create a better world for animals. Will you take action today?

Tell Barclays to stop funding animal cruelty

Barclays is the UK’s biggest investor in factory farming, using their customers’ money to pour billions into JBS, the world’s largest meat producer and one of the worst offenders for animal cruelty and environmental destruction.

Make protecting animals your legacy

By leaving a gift in your Will, you can help ensure a future where animals are protected, respected, and cared for across the globe.

What we do

Our vision is a world where animals live free from cruelty and suffering. And they need our help.
That's why we're here.

About us

At World Animal Protection we move the world to protect animals. We’ve been doing it for more than 75 years.

How we are run

About us

World Animal Protection is a registered charity in the UK. We have offices in 12 countries and an international office in London.

Get involved

We fight to give all animals good lives, from ending factory farming to ending the global wildlife trade. The more who join us, the more we can do. Are you in?

Our latest updates

Quizzes

What is the fastest animal on the planet? And what about the most trafficked? What's another name for a killer whale? Test your animal knowledge with our in-house quizzes. Good luck!

Play our weekly lottery today. Change your life and theirs.

You'll be giving animals a life worth living, and saving them from pain and misery. Good luck and thank you on behalf of all the animals you're helping.

Dolphin pod swimming in the wild

Become part of the community

Join thousands of animal lovers fighting to protect wildlife and give farmed animals good lives. Sign up now for emails with ways you can help.

Sign up now

Image credits: Hero: Jakarta Animal Aid Network (JAAN) | Jaguar image: Botanica Films/Thomas Poole | Whale image: Lloyd Edwards/Raggy Charters