Fire damaged trees and landscape

Complaints policy

Our policies

Making a complaint 

At World Animal Protection we rely on kind supporters, people like you, to protect animals from cruelty and suffering around the world. Your support is so important to us. We want you to be happy and feel confident in how we work. That’s why we always want to hear your feedback as soon as possible. We will aim to resolve issues promptly and where we can, to mitigate the risks of them happening again.   

We understand that you may also wish to log your complaint with external organisations. However, we ask that you please come to us and go through our procedures, as first point of call.

What is a complaint? 

We specify a complaint as any expression of dissatisfaction made to World Animal Protection which relates to our mission, services or processes, where a response or resolution is required.  

How can I make a complaint? 

You can make a complaint in any the following ways, by: 

  • completing our online contact form
  • sending an email to  
  • telephoning 0800 316 9966 - leave a message and we will call you back within one working day
  • writing to us at: Supporter Care Team, World Animal Protection UK, 222 Gray’s Inn Road, London, WC1X 8HB 

What happens next? 

We treat all complaints in a serious, prompt and courteous manner.

Once received, we will respond to your complaint as quickly as possible, within a maximum of five working days.  However, if the nature of the complaint is complicated or if it requires further investigation, we may need a little longer than the five working days to respond. If so we will let you know.

What if I am dissatisfied with the response to my complaint? 

If you are unhappy with our response, please let us know at your earliest convenience and we will escalate your complaint internally. Your complaint will be reviewed and you will have an outcome within 10 working days. 

Can I take my complaint further? 

We will always aim to resolve your complaint but if you feel we haven’t, you can raise this with an external organisation. 

If the complaint is relating to fundraising, please contact the Fundraising Regulator within two months of our final response. They can be reached by completing an online form on the Fundraising Regulator website or by calling 0300 999 3407. 

 If the complaint involves serious concerns against practices of the charity such as misuse of funds or harmful/illegal activity, please contact the Charity Commission  which is a governmental body. They can be contacted here (Complain about a charity - GOV.UK (

7 day old broiler (meat) chickens in a commercial indoor system. Photography from research conducted by our Investigation and Intelligence team. Credit: World Animal Protection

Refund policy

Our policies

As a charity, World Animal Protection is dependent on donations. Read more on our refund policy.

A bear at the Libearty sanctuary, Romania

Gifts in Wills policy

Our policies

We have a legal entitlement to any gifts left in Wills to our charity. We are accountable to the Charity Commission under Charity Law to ensure the money is received and used according to their charitable purposes.

Orangutan selfies in Bali

Social media guidelines

Our policies

Our online communities – including those on Twitter and Facebook – are for our supporters and like-minded people to come together. Read more on our community guidelines.