An elephant being washed by a group of tourists and a mahout. Behind another station is visible, where the same thing is happening to another elephant.

Choosing elephant bathing over elephant riding is still cruelty

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Tourists are unknowingly driving elephant cruelty by choosing ‘softer’ interactions such as bathing and selfies – but these cause just as much suffering.

Our new research shows there is a growing awareness among tourists that circus-style shows using elephants and elephant riding cause suffering.  

But instead of driving tourists away from elephant entertainment altogether, it has led to a boom in the popularity of elephant washing venues in the last five years, with the number of ‘washing’ venues in Thailand more than tripling.

The 'crush'

Whether taken from the wild or bred in captivity, all elephants used for close tourist contact such as bathing have undergone a traumatic training method known as the ‘crush’.  

This involves separating young elephant calves from their mother, keeping them in isolation, depriving them of food and water, and in many cases beating them repeatedly until they are broken and can be controlled by fear

When tourists support bathing venues, they support this cruelty behind the scenes and help the industry thrive.  

Venues offering these experiences are often also falsely masquerading as 'sanctuaries', 'rescue centres' and as 'ethical', duping well-meaning tourists. 

Elephants are just part of the global wildlife entertainment industry where wild animals are exploited for tourists.

Wild animals are exploited and traded to be used for entertainment, as exotic pets, luxury goods or traditional medicine.

Elephants. Not commodities.

Elephants are big business for tourism venues – often offering interactions such as shows, riding, bathing or using them as photo props for selfies. Across Asia, there are over 3,800 captive elephants exploited for tourist entertainment in 357 camps.  

Thailand is home to three quarters of these elephants and has seen a shocking 70% increase in their number in just 10 years, according to the third edition of our report, Elephants. Not commodities

The study compares research into elephant tourism which spans a decade, assessing venues across Thailand, India, Laos, Cambodia, Nepal, Sri Lanka and Malaysia.  

The findings are horrifying, revealing that 2,390 elephants are suffering in severely dire conditions at 208 venues across the countries studied, and of those just 279 elephants are kept in high-welfare venues.  

This is in contrast to 2015, when 2,242 of elephants lived in severely inadequate conditions, and 194 lived in high-welfare venues. 

Before the COVID-19 pandemic, the captive elephant tourism industry generated between $581 to $770 million (USD) of sales per year on the back of elephant suffering.

A group of tourists bathing in a shallow river wit elephants.

Captive breeding must be banned 

As a sustainable, long-term solution, we’re advocating for a captive breeding ban on elephants to ensure future generations are spared this trauma.  

Holidaymakers also hold considerable power to turn their backs on unethical practices and can opt instead to see elephants in their natural habitat or support elephant-friendly camps.  

Read our guide to being an elephant-friendly tourist here.

 

Elephant-friendly venues 

For most elephants who are already part of the industry, being released back into the wild is not possible, so an elephant friendly camp is their best option.  

These camps, including ChangChill and Following Giants, work on an observation-only model and do not allow visitors to have direct contact with the elephants, while still providing jobs and a valuable income to local people such as elephant keepers, known as mahouts.

A rescued elephant at Following Giants, roaming in the foliage. The ocean is visible in the background.

 

We’re calling on everyone, from holiday makers to tourist operators, to take responsibility and put an end to the exploitation of wild animals forever – less demand will mean less elephant suffering.  

Elephants are just part of the global wildlife entertainment industry where wild animals are exploited for tourists. 

Wild animals are exploited and traded to be used for entertainment, as exotic pets, luxury goods or traditional medicine. 

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