The solution

Let's drop out of the factory farming system built on animal suffering – and let's say yes to less carbon emissions, and less health issues for our families.

It's up to all of us, whether we’re meat-eaters, flexitarians, veggies or plant-based powerhouses.

We can create a humane, sustainable food system

The current food system is unsustainable and broken. The current, intensive factory farming  system harms animals, humans, and the planet.

Humane farming means giving animals space, light and air – and allowing them to express their natural behaviour. Letting animals move freely, for example, reduces the need for painful practices like tail docking, which is used to stop crowded pigs biting each other's tails on intensive farms.

Humane farming is better for humans too. It can create jobs, boost profits, and keep local food supplies healthy. It can also help to save the planet – reducing environmental damage by recycling nutrients, improving the soil, and bringing down greenhouse gas emissions.