This is urgent. It’s time to end cruelty to animals in factory farming.
No Future for Factory Farming
The Pecking Order
Farming
Despite making billions of pounds from chickens, these huge companies are doing very little to give them better lives.
The Pecking Order reveals how little fast food companies care about chickens.
Learn more
Read our full report- 40 billion chickens live in overcrowded factory farms all around the world, often crammed into sheds with up to 10,000 other chickens
- On average most of them will have a space smaller than a piece of A4 paper to live in
- Many will spend most of their short lives suffering discomfort and pain caused by growing too fast
The Pecking Order assesses fast food giants against three criteria.
1. Policies
What policies does the company have about protecting chicken welfare?
2. Targets
When does the company say it will take action to improve chickens’ lives?
3. Reporting
How is the company reporting on its progress to improve chicken welfare?
Depending on their score for each category, we gave the company a grade from failing to very good. 
The Pecking Order reveals how little fast food companies care about chickens.
We’ve been fighting for better chicken welfare and holding these huge international companies to account.
We chose to assess these companies for The Pecking Order because they’re the big players in the industry and have the power, and the responsibility, to improve the lives of millions of chickens every year.
For the full results, read our The Pecking Order report.
Read the full report
Campaign outcome
With our Change for Chickens campaign, we’ve called out KFC and Nando's on their poor welfare policies with a petition signed by 500,000 people from 10 countries.
As a result, both have adopted a new commitment to chicken welfare following our campaign in 2019. KFC now estimates that 72 million chickens will benefit from the changes that it has committed to making.
Thank you for all your support. We continue to advocate for farmed animals everywhere. And it’s not just laying hens and broiler chickens that suffer on factory farms.
Will you tell the government to block new factory farms and the expansion of existing ones?
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