Animal welfare successes in September and October
News
Here's how you helped us support animal welfare around the world in September and October 2022.
🐷You promoted animal welfare in one of the most influential events in China’s food industry
Our team participated in the sixth China Animal Health and Food Safety Conference. The event included food industry leaders and their key stakeholders who came to learn about the most important and current animal welfare topics. We presented our “Climate change and cruelty” report, demonstrating the link between factory farming and climate change.
🐘100,000 of you demanded the end of elephant rides in Rajasthan, India
Our India team will be submitting these petition signatures to the Chief Minister of Rajasthan, with our request to conduct a feasibility study exploring alternative solutions for elephants and mahouts to phase out elephant rides in Rajasthan. Elephants are sentient beings who shouldn’t be cruelly exploited as commodities.
🌎You pointed to factory farming as a hidden culprit during Climate Week and the UN General Assembly meetings in New York City
During climate week, our team in the US launched over 1,000 posters plastered in 45 different locations around Manhattan, with an emphasis on the neighbourhoods around the United Nations headquarters. The posters stated, "What we eat is causing this heat" and included a QR code directing people to a page where they are encouraged to reduce their meat consumption.
🐷You took further steps towards ending multi-storey pig farming in China
As a follow-up to our “Multi-Storey Pig Farming Model” report, which reveals animal welfare risks linked to multi-storey farming, our China team hosted an online seminar for leading pig farmers to reiterate our position and move towards a more humane and sustainable food system. The goal of the seminar was to highlight the importance of high animal welfare standards and how pursuing large-scale multi-storey pig farms for higher profits should be reconsidered.
🐊 You promoted a wildlife-free fashion future at Melbourne Fashion Week
More than 200 fashion lovers joined us to celebrate a wildlife-free fashion future, as we showcased collections from several innovative brands. Our Australia team hosted a Wildlife Free Fashion pop-up with Collective Fashion Justice, as part of the Melbourne Fashion Week 2022 program to celebrate that the Melbourne Fashion Week recently strengthened its policies to ensure their runways remain fur and exotic-free. This decision means more wild animals are protected from the cruel and unnecessary fur and exotic skin trade.
🐘You advocated for wildlife-friendly tourism at a major tourism event in China
Our China team attended ITB China, one of the most influential tourism exhibitions, to share findings from a poll we conducted and to demonstrate how consumer demand is now shifting in favour of being wildlife-friendly. Several travel companies showed interest in signing a wildlife-friendly pledge during the event.
🐬You asked TUI UK to stop profiting from captive dolphin entertainment
We joined BAFTA-winning writer Jolyon Rubinstein to give a TUI store an ‘honest rebrand’ of their 'Live Happy' brand. Our UK team produced a video featuring Rubinstein posing as a TUI Brand Director informing employees and customers about a mock giveaway campaign playing on TUI’s ‘Live Happy’ branding, highlighting the fact that captive dolphins don’t ‘live happy’. Meanwhile, the outside of the store is rebranded, with the TUI smile logo flipped upside down to show an unhappy dolphin alongside the call to #FreeTUI from animal cruelty by ending ticket sales to cruel captive dolphin venues.
🌱You demonstrated 2030 climate targets are achievable with a plant-based diet
Our Canada team’s “Animal-sourced food consumption and Canada’s emissions targets” report demonstrates the potential to reduce greenhouse gas emissions if Canadians move from a high-meat consumption diet to a low-meat consumption one, a 50% reduction by 2030 and an 80% reduction by 2050. Doing so would put Canada back on track to meet its climate targets and substantially reduce the number of cows, pigs, and chickens suffering on factory farms.
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