Crocodile skin farm in Queensland

The cruel truth behind wild animal skins in fashion

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Luxury fashion brands often market animal skins as symbols of glamour and wealth, but the truth behind these materials is far from that. Here are some shocking facts about the skin trade that highlight the immense suffering that is caused to animals that should be in the wild, where they belong:

Crocodiles are raised and then slaughtered for high-end fashion items

Saltwater crocodiles, one of the most coveted species in the skin trade, are bred on factory farms. Brands like Hermès and Louis Vuitton own these farms, where crocodiles are confined in tiny enclosures, often unable to turn around. 

Horrific living conditions on factory farms

In Australia, where 60% of the world's saltwater crocodile skins are produced, conditions are appalling. The space allotted to each crocodile is minimal, and many spend their final months in filthy, confined cages. Some are forced to stand on concrete and wire bases partially submerged in dirty water. 

Brutal slaughter

Crocodiles are typically killed at just 2-3 years old, despite a natural lifespan of around 70 years. The killing process involves electrically stunning the animal, followed by cutting its nape and pithing the brain with a steel rod. Investigations have revealed that many crocodiles remain conscious and visibly distressed throughout the process. 

The industry almost caused an extinction  

Before the 1970s, saltwater crocodiles were nearly hunted to extinction for their skins. Although protections have since been put in place, factory farming has taken over to meet the ongoing demand for luxury items made from crocodile skins. 

Ostrich skins are exploited for their unique patterns

Ostrich skin, valued for its distinctive feather follicle pattern, is another material used in high-end fashion. These birds are often confined in barren feedlots, deprived of natural behaviours such as running long distances.  

The trade in skins causes unimaginable suffering to millions of animals each year. As consumers become more aware, the demand for cruelty-free alternatives is growing. Many alternative materials are now available, and some fashion brands are already setting a positive example by embracing them. It's time for fashion to be wildlife-free. 

Crocodile skin

Say no to wild animals suffering for the sake of fashion

Wild animals belong in the wild. Not in closets.

Join us in calling on the British Fashion Council to ban all wild animal materials from London Fashion Week, ensuring a more compassionate and innovative future for fashion.

Sign the petition now

Image cedits: Dean Sewell

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