A new guide from our friends at Collective Fashion Justice, Fashion Beyond Feathers, makes it clear that wild bird feathers are not only unnecessary but hold fashion back from truly innovative, sustainable design. It showcases practical, stylish alternatives that allow designers to experiment with texture, volume and movement without harming wild animals.
What designers can use instead of feathers
- Recycled and reclaimed textiles: Old garments, trims and even plastic waste can be transformed into layered, textured details that mimic feathers.
- Organic cotton and hemp fibres: Shredded, frayed, or layered, these versatile fibres offer delicacy and lightness.
- Plant-based materials: Fabrics made from pineapple leaves, banana fibres and other agricultural by-products are an exciting and innovative pathway to more sustainable fashion.
- Man-made fibres: Tulle, organza and mesh provide the same flow and softness as feathers, with lots of possibilities for creative styling.
- Upcycled embellishments: Sequins, beads and fabric scraps can be layered to create dramatic feather-like silhouettes.
As the guide notes, these aren’t poor substitute, they are opportunities. They give designers the tools to “maintain their creative vision while avoiding animal-derived materials.”
Why wild bird feathers don’t belong on the runway
Behind every feathered dress or accessory is extreme cruelty. Birds are exploited for fashion, confined in barren enclosures, and subjected to suffering so the industry can chase fleeting trends.
The British Fashion Council has already taken a stand against wildlife exploitation by banning fur and wild animal skins at London Fashion Week. Wild bird feathers are no different - they don’t belong on the runway, in collections, or in wardrobes.
Time for London Fashion Week to lead
London Fashion Week has the influence to set the tone for designers worldwide. By going free from wild bird feathers, it could prove that creativity and compassion can coexist on the runway, inspiring an industry shift that leaves feathers firmly in the past.
It is time for London Fashion Week to ban wild bird feathers
Wildlife. Not Fashion.
Please sign our petition calling on the BFC to ban all fashion that harms wild animals from London Fashion Week. Together, we can put an end to the suffering of wild animals for the sake of fashion.
Sign the petition