A captive brown bear sits on sandy ground, tethered by a green rope. A makeshift tent and bench are visible in the blurred background.

Be part of a better future for animals

75 years of changing animals’ lives – and we’re just getting started

As we celebrate 75 years of impact, we invite you to look forward with us, because the next victories, for animals, people, and the planet, are only possible with your ongoing support for animals.

https://secure.worldanimalprotection.org.uk/b?cid=199&lang=en_EN#iraiser_native

For 75 years, we’ve been driving change for animals around the world

Billions of animals around the world are being ruthlessly exploited and abused and it's happening right now. They’re used in farming, for products and medicines, and for our entertainment.

Elephants are forced to carry tourists in the scorching heat, bears are trapped in tiny cages for their bile, and cows, chickens and pigs on factory farms spend their short lives crammed into filthy sheds, unable to move or feel sunlight. They all suffer on an unimaginable scale.

Together with supporters like you, we’ve taken on some of the biggest challenges in animal welfare - and won.

A sad bear lies on a concrete floor behind metal bars in a dimly lit enclosure.

In the 1990s, our Libearty campaign exposed and helped shut down the brutal bear dancing industry in Greece, Turkey, and India.

Pig in a confined metal cage on a farm. The environment appears industrial, with a somber tone highlighting constraints and animal welfare concerns.

We’ve influenced international agreements, shifted public opinion, and changed laws on everything from marine protection to factory farming.

En sulten hund bliver foderet efter en naturkatastrofe

We’ve rescued animals from floods, fires, wars, and earthquakes, reaching millions in moments of crisis.

We're not stopping now

We continue to fight to end the exploitation of wild animals for entertainment, to challenge industries that treat animals as commodities, and to build a humane and sustainable food system for the future.

If you can spare even a few pounds a month, your kindness will help keep our vital work going and make a huge difference for animals worldwide.

Real, lasting change doesn’t happen overnight. It takes time and commitment. Your regular gift transforms animals’ lives, making long-term rescue, care, and change possible. It is the promise of a better tomorrow.

The challenges animals face are growing, and so is our responsibility to protect them.

Become a regular giver today and join our fight to protect animals and help shape the future of animal welfare tomorrow.

We will use your donation where the need is greatest to protect animals, like those featured in this appeal, from cruelty and suffering.