
Global chicken consumption is growing each year, so to keep up with demand, and so companies farming chickens for meat have significantly sped up the growing process.
However, in many cases the welfare of chickens is completely disregarded, leaving them to suffer miserably throughout their short lives.
Did you know?
Image: 32 day old broiler (meat) chickens in a commercial indoor system.
Image: 38 day old broiler (meat) chickens in caged systems. At this farm there were 80-90 chickens in each cage, which were in three tiers.
Image: 32 day old broiler (meat) chickens in a commercial indoor system.
Steve McIvor, our CEO, said: "This conveyor belt of rapidly-grown chickens comes at a price. Behind the world’s favourite meat is an unacceptable cost of suffering that is increasing as the global demand for chicken grows."
Progress of egg-laying hen welfare must be replicated
In recent years, more consumers have demanded higher welfare egg products. In response, several food companies, including Nestle and McDonald’s, have pledged to go cage-free for egg-laying hens.
Unfortunately, however, the plight of meat chickens remains hidden. Most people don’t know about the endless suffering a meat chicken endures before it becomes meat on a plate.
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