Xamã, a jaguar cub is rescued and transported to the veterinarian in a metal crate.

How we use your donations

About us

Donate today

For every £1 donation in 2024

  • 77p went directly towards protecting animals
  • 23p went towards raising funds

For every £1 invested in fundraising, we raised £4.03. This means we can create long-term change for animals while making sure your support goes as far as possible.

Take a look back at our 75 years of protecting animals

Financial info 2024

Pie charts showing World Animal Protection's income and expenditure in 2024.
Total income: $59.4 million (£46.5 million) | Total expenditure: $61.9 million (£48.6 million)

Turning your generosity into lasting change

We manage our resources carefully so every donation has the greatest possible impact.

Our work focuses on the root causes of animal suffering and the systems that allow it to continue. Through our wildlife, farming and sentience campaigns, we challenge practices that harm animals and push for alternatives that protect them.

By joining up these areas of work, we can make changes that last.

Our work

At World Animal Protection, we challenge and transform the global systems that fuel animal abuse. It’s the only way to prevent animal cruelty and free billions of creatures from a cycle of horrific suffering.

A year in review

To learn more about our achievements and future plans, you can read our full 2024 Global Review.

What your donations made possible in 2024

World Animal Protection combines local expertise with global influence to protect animals worldwide. We operate 14 offices across 50+ countries, ensuring we are where animals need us most. We also work closely with local partners, animal welfare organisations, and businesses.

Through formal relationships with key international bodies, such as the United Nations, the Food and Agriculture Organization, and the World Organisation for Animal Health, we influence policies that improve the lives of millions of animals worldwide.

Our streamlined structure and network model allow resources to be directed where they matter most, towards the animals we protect.

Elephants giving a performance in front of a large crowd of tourists at a wildlife venue in Thailand

Become part of the community

Join thousands of animal lovers fighting to protect wildlife and give farmed animals good lives. Sign up now for emails with ways you can help.

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