World Animal Protection UK
Our vision: A world where animals live free from cruelty and suffering.
Our mission: We move the world to protect animals.
In 2024, with offices in 12 countries and an international team reaching over 47 countries, we took on some of the world’s most powerful forces driving animal cruelty. From confronting factory farming at the UN to demanding accountability from corporate giants like JBS and TUI, we worked globally to protect animals.
Each year, our Global Review brings together these achievements, showing the progress we’ve made and the challenges still ahead.
Factory farming is the biggest cause of animal cruelty in the world. Eighty billion animals are farmed, transported, and slaughtered in a broken industrial global food system driven by convenience and price. We are working to end the cruelty of factory farming and help create an equitable, humane, and sustainable food system. With your help, we can ensure every farmed animal lives a good life.
We acted to protect wild animals from exploitation and habitat destruction. From stopping cruel wildlife farming to advocating against harmful tourism practices, our teams worked globally to safeguard species and prevent suffering.
Behind every investment in factory farming is an investment in suffering. We're exposing how major financial institutions are fuelling cruelty and demanding they fund a kinder, more sustainable future.
In 2024, across our 12 offices and International office, with a reach of over 47 countries, we challenged some of the biggest drivers of animal cruelty, from confronting factory farming at the UN to holding corporate giants like JBS, the world’s largest meat producer, and TUI, a leading travel company, to account.
Every animal deserves a life worth living – from captive dolphins trapped in barren tanks to mother pigs on factory farms living in the cruellest of conditions.
Donate nowHere are just some of the achievements for animals you helped us to reach last year.
Around 5.5 billion wild animals live in cruel conditions on commercial wildlife farms as revealed in our shocking report Bred for profit: The truth about global wildlife farming, which featured in over 300 media articles.
Our work at COP29 featured in over 50 media articles and reached over 181 million people.
Over 350,000 people across 9 countries signed a petition urging TUI Group to stop profiting from cruel cetacean entertainment.
Over 172,000 supporters from 26 countries called for an end to commercial captive elephant breeding in Thailand.
Over 25,000 people joined us in asking Rabobank – the Netherlands' second biggest bank – to stop funding factory farming after we exposed their greenwashing.
Over 1,000 slower growing chicks were put on 11 high– welfare farms in Thailand through our Farm Champion Project with Suranaree University of Technology.
By the end of 2024, 191 bears rescued from cruel activities were getting the best care at sanctuaries we support in Pakistan and Romania.
We moved 20 Nigerian civil society organisations to oppose an MOU between the Nigerian government and JBS, a vital step in preventing a massive factory farming roll-out.
Two severely burned tapirs in Brazil received expert care, treatment and rehabilitation by our partners, Onçafari.
Learn more how you're helping us end animal cruelty across the world.
Read the Global Review
Over the past year, I’ve had the privilege of visiting our teams and partners in China, Brazil, the US, Sweden and Denmark. Each visit reminded me that our mission is truly global, and that it’s powered by you.
In a time of uncertainty and change, your compassion has rescued animals in crisis, spared wild animals from exploitation, and driven lasting, systemic change.
Thanks to your generosity, we’ve challenged corporate giants like JBS and brought the harms of factory farming to the United Nations. Your support is creating a kinder, more compassionate future for animals.
From everyone at World Animal Protection – thank you for standing with animals and inspiring hope around the world.