Our beliefs
About us
At World Animal Protection, we move the world to protect animals, where animals live free from cruelty and suffering.
About us
At World Animal Protection, we move the world to protect animals. We’ve been doing it for more than 75 years.
We’re the global voice for animals, respected for our knowledge and expertise. And we’re building a movement of millions of people determined to create a world free from animal cruelty and suffering.
Together, we’re fighting to:
● make animal protection a priority around the world
● change mindsets to stop animals being treated as commodities
● show how the wellbeing of animals, people and the planet are all connected
Through our offices in 12 countries, in the UK and around the world, we influence the highest levels of government, challenge corporations, change minds and inspire others to join us.
Make a difference. Join our community.
By signing up for our emails you are joining a community that helps change the lives of animals. Forever.
Join us nowWhy we exist
Animals in factory farms are raised and slaughtered in cramped, filthy conditions, and subjected to horrific treatment.
Wild animals are killed and traded for products, medicines and fashion, or locked up and used to entertain holidaymakers. It’s a crisis on an alarming scale. At least 1.6 trillion wild animals and 80 billion farm animals are killed or suffer each year as a result of human activity.
The cruelty animals are subjected to is shocking:
● Factory farmed pigs and chickens are kept in tiny cages trapped in their own waste
● Wildlife such as elephants, dolphins and big cats are held captive and made to perform for tourists – behind the scenes of popular and lucrative tourist activities, animals are taken from their mothers, their spirits broken, and they endure cruel and stressful ‘training’ to make them tolerate being ridden or touched
● Mink, chinchillas and raccoon dogs are slaughtered for their fur
It’s not only animals that suffer. The companies that sell and abuse them harm humans too, driving climate change, environmental destruction and public health emergencies.
Let's stop this crisis in this tracks and take action. Together, we will challenge the status quo and change the way the world works to protect animals, people and the planet.
Will you donate now to help protect animals and end abuse and exploitation?
Donate now
Look at what YOU made possible for animals in 2024
Watch our 2024 video
This year, thanks to your incredible support, we’ve achieved life-changing milestones for animals worldwide. From rescuing 31 monkeys from Indonesia’s cruel Topeng Monyet trade to protecting over 100 koalas in Queensland and pushing back against Japan’s brutal Taiji Dolphin Hunts — your voice made a difference. You helped secure 10 Wildlife Heritage Areas for species like gorillas and orangutans, ended cruel human-koala encounters, and gave animals like jaguars and tapirs a second chance after devastating fires.
Watch the videoOur impact
Around the world, our work gives millions of animals better lives.
By campaigning to end animal abuse and exploitation, and fighting for higher welfare standards, we’re showing the world there’s another way.
We push for change at every level, from warning governments about the horrifying impact of fishing waste on ocean animals, to helping tourists plan elephant-friendly holidays.
In the last few years, our community has achieved incredible things, including:
● Persuading Expedia to stop promoting whale and dolphin shows
● The last reptile market held at Doncaster Racecourse, marking the end of a two-year campaign
● Signing up Nando’s and KFC to higher chicken welfare standards
In the decade ahead, we have even bigger plans. By protecting animals and their habitats, we’ve got a vital role to play in solving the climate crisis, safeguarding our environment and preventing a public health disaster.
Together, it’s in our power to create a new world for animals, and for all of us. World Animal Protection is leading the way.
Our history
About us
We’ve woken the world up to the cruelty billions of animals face. From factory farms to theme parks, pet shops to disaster zones. Read more on our history.
How we are run
World Animal Protection is a registered charity in the UK. We have offices in 12 countries and an international office in London to have the biggest impact for animals.
Our experts
About us
Our spokespeople are media trained and available for interview on a wide range of subjects. Read on to find out more or schedule an interview.
Our work
At World Animal Protection, we challenge and transform the global systems that fuel animal abuse. It’s the only way to prevent animal cruelty and free billions of creatures from a cycle of horrific suffering.
How your money is spent
About us
Find out how much income we raised this past year and how we invested the money you kindly donated to protect animals in need around the world.
Contact us
Depending on your query, there are a few ways to contact us.
Our policies
We are committed to respecting your privacy, protecting your data and using your donations wisely and responsibly. Read more on World Animal Protection's policies.