Inspiring the music industry to protect wildlife

Our aim

We're calling on singers, guitarists, drummers, bassists, and more to make the #Promise4Wildlife and inspire their fans to protect animals. It's a powerful, positive message intended to shift mindsets and make an impact.

By making the promise and sharing it on social media, our musical idols can lead the way to a better world for wildlife.

Why this matters

Featuring captive wild animals in music videos and performances is glamourising a system of suffering.

Every day wild animals are snatched from their natural habitats and bred in captivity to supply the lucrative global wildlife trade.

Stuffed into tanks, tubs and crates for the exotic pet market, abused and forced to perform for entertainment, or tortured and killed for traditional medicines and ‘luxury’ products. Whether it’s legal or illegal, the wildlife trade causes suffering.

The music industry can have a positive part to play in ending this.

More ways to help wildlife


Sign our pledge

We're asking you to become a wildlife protector, by pledging not to buy wild animals as pets. Sign our pledge, and help us protect wildlife by keeping them where they belong. In the wild.

Sign the pledge

Be a wildlife aware tourist

550,000 wild animals are suffering miserably at tourist attractions in Asia and across the world. We can all do our part to end this cruelty by avoiding these attractions and researching genuinely higher welfare options. Take a look our guide before you book.

Learn more

Commit to the wildlife seflie code

Amazonian animals are being torn from the wild so tourists can take selfies for social media. Join 250,000 other animal-lovers, and commit to cruelty-free wildlife selfies today. 

Learn more