The Pecking Order 2020

We've rated global fast food companies on how well they treat their chickens. The results are in.

Click on the company names below to see where these fast food giants land on our scale compared to 2019

Pecking Order UK Variant - KFC
Pecking Order UK Variant - Starbucks
Pecking Order UK Variant - Subway
Pecking Order UK Variant - McDonald's
Pecking Order UK Variant - Nando's
Pecking Order UK Variant - Burger King
The Pecking Order - Pizza Hut update
Pecking Order UK Variant - Domino's Pizza PLC

Share The Pecking Order


Fast food restaurants are causing chicken suffering

World Animal Protection - The Pecking Order - Chickens in a factory farm
Global brands have a responsibility to improve chicken lives everywhere
  • 40 billion chickens are subjected to overcrowded factory farms every year
  • Many will have a space smaller than a piece of paper to live in, in barns often crammed with tens of thousands of chickens
  • They will spend most of their lives sitting or lying in their own waste


Your support is already making a difference. Let’s keep fighting

Thanks to half a million of you who signed our KFC petition, the fast food giant agreed to make a change for chickens. But despite this global movement, change is not coming fast enough.

While brands like KFC made some improvements since last year, others have gotten considerably worse.


Pecking Order UK Variant - Group Ranking

Read the full report here.

Global companies must take global action

Fast food empires are built on the concept of consistency, but what’s being served to customers in different parts of the world is shockingly different.

Global brands have a responsibility to improve chicken lives everywhere, not just in a few countries, or face calls of hypocrisy.

Why should customers in some parts of the world have to accept lower welfare standards?

What we're asking these brands to do

To stop the inexcusable suffering of billions of chickens a year, these brands must:

  • Give chickens the freedom to move, and stop using cages
  • Use breeds which grow at a healthier, more natural rate
  • Create meaningful environments so that chickens can behave naturally
  • Take these actions in all countries

Currently in the UK, we are calling on Nando’s to make a firm commitment to improving the welfare of their chickens. Join us in asking Nando’s to make a Change for Chickens by signing our petition here.

Read more