The Pecking Order

Despite making billions of pounds from chickens, these huge companies are doing very little to give them better lives

  • 40 billion chickens live in overcrowded factory farms all around the world, often crammed into sheds with up to 10,000 other chickens
  • On average most of them will have a space smaller than a piece of A4 paper to live in​
  • Many will spend most of their short lives suffering discomfort and pain caused by growing too fast ​

The Pecking Order assesses fast food giants against three criteria:

1. Policies

What policies does the company have about protecting chicken welfare?

2. Targets

When does the company say it will take action to improve chickens’ lives?

3. Reporting

How is the company reporting on its progress to improve chicken welfare?

Depending on their score for each category, we gave the company a grade from failing to very good. The full report is available at the bottom of the page.

See their scores

Click on the chickens below to see where these fast food giants land on our scale

The Pecking Order reveals how little fast food companies care about chickens

19 day old meat chicken in Kenya - Change for chickens - World Animal Protection

We’ve been fighting for better chicken welfare and holding these huge international companies to account

Find out more about our Change for Chickens campaign here

We chose to assess these companies for The Pecking Order because they’re the big players in the industry and have the power, and the responsibility, to improve the lives of millions of chickens every year.

Download The Pecking Order report 

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Fast food companies must change

To stop the inexcusable suffering of billions of chickens a year, these brands must:

  • Give chickens space to move more freely, and stop using cages
  • Use breeds which grow at a healthier, more natural rate
  • Create enriched environments providing opportunities for chickens to behave more naturally

 

Chickens on an RSPCA assured farm - photo courtesy of the RSPCA

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