Mountain Kingdoms commits to stop selling elephant rides and shows

24 March 2017

We have secured the commitment of trekking and adventure travel company, Mountain Kingdoms, which has agreed to stop selling and promoting venues with elephant rides and shows.

Mountain Kingdoms has signed World Animal Protection’s Elephant-Friendly Tourism Pledge, joining over 160 tour operators including global industry players like The Travel Corporation, TUI Benelux, Thomas Cook Northern Europe and Intrepid Travel Group, which are all now offering alternative cruelty-free elephant experiences to their customers.

Elephants Suffer 'The Crush'

To make elephants submit to elephant rides and other human interactions they are taken from their mothers when babies and forced through a horrific training process known as ‘the crush’. This involves physical restraints, inflicting severe pain and withholding food and water. By the time tourists come to ride an elephant, they may look at peace, but this is because their spirit has been broken.  The bull hook used permanently reminds the animal of human dominance.

Despite the large number of tour operators that have signed the pledge, there are still several travel companies that are yet to commit to ending elephant rides and other cruel elephant entertainment, such as Trailfinders, Scott Dunn and The Ultimate Travel Company in the UK.

An Important Step

Lisa Watch, Head of Campaigns at World Animal Protection UK said, “This is another important step towards ending these cruel attractions and highlighting the cruelty endured by elephants and other wild animals for tourist entertainment.”

Niki Morgan, Responsible Tourism Manager at Mountain Kingdoms said, “As a company we do not want to encourage any activity that perpetuates the suffering of animals.  We are pleased to announce that we will not be offering elephant rides on any of our trips in the future.”

For more information download our animal friendly tour operators and find the right one for your holiday. You can also see our guide to being an animal friendly tourist here.

Are you a travel company looking to join our movement? We want to hear from you. Find out how you can help lead the travel industry to protect wildlife.

“This is another important step towards ending these cruel attractions and highlighting the cruelty endured by elephants and other wild animals for tourist entertainment.”
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