The Amazon rainforest is famous for its diverse wildlife. And the number of tourists who want to take selfies with its fascinating animals is rising fast. 

Many people offering wildlife selfies in the Amazon search treetops for sloths to steal. These typically calm, gentle animals are snatched from their natural habitats, forced to live in noisy, chaotic environments, and repeatedly passed around from tourist to tourist.  

Don’t be part of this ugly picture: make sure your wildlife selfies are cruelty-free. 

DON'T take a wildlife selfie if:

  • I'm being held, hugged, or restrained
  • You're baiting me with food
  • I could harm you

DO take a wildlife selfie if:

  • You keep a safe distance from me
  • I'm in my natural home
  • I'm free to move, and not captive

Sign up to our Wildlife Selfie Code

Most tourists who take photos with wildlife love animals. During once-in-a-lifetime trips to destinations like the Amazon, it’s understandable they’d want to take a snap with a sloth for Facebook, or post a picture with a pink river dolphin on Instagram. 

But if they knew about the suffering these animals endure for this type of photo opportunity, they’d put their phones and cameras away.   

Amongst the 34 billion images posted by 700 million people on Instagram, our initial investigation shows there are tens of thousands of selfies taken with wild animals. These photos capture a moment of shareable joy for people, but for many of them, the animals’ stress and suffering is left out of the frame.  

Many people envy friends who post selfies of themselves hugging or holding wild animals, which sadly encourages more people to take their own photos.  

Instagram’s amazing change  

On December 4 2017, after 250,000 animal-lovers signed up to our Wildlife Selfie Code, Instagram launched a new ‘wildlife warning’ page.

When Instagram users search for hashtags like #koalaselfie, #elephantride and #slothselfie, a message pops up, informing them about the animal suffering behind the photos.

This incredible acknowledgement of wild animals’ suffering from Instagram happened because of our supporters. It’s proof we should never underestimate the power of our voices.

If you’re going on holiday, remember the Wildlife Selfie Code. Only take photos if you’re a safe distance from an animal, they can move freely, and they’re in their natural home.  

Despite this incredible change, we must continue speaking out for wild animals.

Please sign up to our Wildlife Selfie Code now, if you haven’t already.

Tell the world: