Elephants in tourism aren't tame. They're tortured.

Across the world, elephants are secretly abused in the name of entertainment.  Please help a sanctuary that gives suffering elephants a new life, in a peaceful forest home.


£5 could help build bamboo fencing to allow elephants to roam safely


£10 could help build new habitats so elephants can forage and socialise


£15 could help dig mud baths for elephants to wallow and play in

Tortured for tourism

A mother and daughter elephant chained together

Mother and daughter have no idea if this is the last time they'll touch

Elephants are powerful, independent animals who can only be  tamed by ‘the crush’, a horrific training regime that brutalises them into submission.

Many tourists are unaware that elephants performing tricks or   giving rides have been stolen from the wild or bred in captivity. That young calves have been torn from their mothers, isolated and left without food and water. Or that beatings and intense trauma breaks their wild spirit and terrifies them into obedience.

Holidays last weeks. Elephant torture can last for 70 years.

End elephant abuse forever

An elephant balances on ropes

She's exhausted, but too scared to stop. You can help end this cruelty.

We want to end elephant abuse forever, and we have a plan. With trusted partners in the industry, we’re working with tourist venues in Thailand to transform venues into destinations that are elephant-friendly, creating habitats for elephants to live happy and healthy lives.

We hope these higher-welfare venues will wake tourists up to the abuse that’s rife in other parts of the industry. And that this demand will in turn force many other venues to transform across the country.

But work on this pioneering project needs to start today. As peak holiday season approaches, over 30 million tourists may arrive in Thailand, many searching for an elephant experience. Your support could help transform some tourist venues in time, ensuring elephants don’t endure another season of suffering.

Anything you can give today could make such a difference. Please can you help end an elephant’s pain?

Your donation will be used to support our ongoing work to protect animals around the world from cruelty and suffering, including those featured in this appeal.

Please note: our transition work is still in very early stages and the exact changes required to our partner venues are still in discussion, so the items funded may differ slightly from those discussed.

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