Cookies policy

How we use cookies

We use cookies to ensure you receive the best experience on our website. By continuing to use our site, you are agreeing to our use of cookies. You can change your cookie browser settings at any time.  

What are cookies?

A cookie is a small text file passed from your internet browser on to your computer's hard drive, allowing websites to remember who you are when you return. Cookies also track information such as how you arrived on sites, your time of arrival, the pages you viewed and how long you stayed. To find out more about cookies please visit

To find out how you can disable World Animal Protection cookies please read here.

How we use cookies on our website?

Cookies help World Animal Protection UK improve our website and make it more efficient for our users. Like many other website providers, we use cookies to make a link between you and the information you have provided to our website. 

The information we collect through cookies is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.

We use cookies to:

  • Compile information on how our website is used, which helps improve our website and online services.
  • Help users easily navigate our website.
  • Check whether the website is operating effectively.
  • Personalise and improve the service we offer you by understanding your preferences and establishing which areas of the website are most relevant to you.

World Animal Protection UK sometimes use third party advertising companies to serve adverts to visitors of our site. These companies may use cookie information (not including your name, address, email address or telephone number) to provide you with advertisements about goods and services that may be of interest to you.

Cookies we use


Adestra Conversion Pixel

Measures the effectiveness of our email marketing.



Indicates whether the website visitor’s browser has JavaScript enabled.

  • has_js

Google Analytics & AdWords Remarketing

Provides insight into how visitors find and use our webpages so that we can evaluate and develop our site.

More information about how Google use cookies can be found at:

Google provides an opt-out plug-in for most common website browsers:  

To enable us to serve adverts on the Google Display Network based on past visits to our website, using non-personally identifiable information.

Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out

  • _ga
  • _gat
  • _gat_UA
  • _gid
  • _utma
  • _utmb
  • _utmc
  • _utmt
  • _utmz
  • _gid & YouTube

These are common Google cookies, used across several of their services. They store user preference and can be used to personalise ads on Google searches as well as verifying Google user account and login times.

For more information please visit:

  • SSID
  • NID
  • PREF
  • SID
  • HSID
  • Demographics
  • YSC

Google DoubleClick

Measures the effectiveness of online marketing campaigns including (but not limited to) remarketing, interest categories, similar audiences, other types of interest- based advertising, demographic and location targeting.

For more information please visit  

Google's policy for advertising which you can find here

If you wish to review and manage Google's Advertising settings, please visit Google Ad Settings

To opt out of the DoubleClick cookie please visit

  • id


Enables optimisation of our website and improves user experience by testing performance and enabling personalisation. The personalisation capability can be used for serving online advertising.

  • optimizelyEndUserId
  • optimizelyPendingLogEvents
  • optimizelyBuckets
  • optimizelySegments
  • end_user_id
  • bucket_map

TV Squared

TV Squared tracks the effectiveness of our TV advertising. TV Squared collects information anonymously including: number of visitors to the site, which site/ search engine users arrived from and the pages visited. TV Squared does not collect personally identifiable information.

TV Squared privacy policy:

  • _pk_uid


Conversant privacy policy:

  • DotomiUser
  • cttutcid
  • rts
  • svid

Facebook Advertising

Enables us to serve adverts on Facebook based on past visits to our website, using non-personally identifiable information.

Facebook cookie policy  

Facebook privacy policy

Facebook privacy and advert controls can be found here: and here  

Facebook cookies for our like / share buttons -

  • Datr
  • fr
  • lu

Hotjar Cookies:

To function properly, Hotjar stores first party cookies on your browser. This is needed to display the correct content to you, during your visit.

Visitors with disabled cookies:

Hotjar does not track or record visitors which have cookies disabled. As a matter of fact, the Hotjar script doesn't even initialize its different components if it detects that cookies are disabled.

Hotjar privacy policy:

Cookies that Hotjar stores on your browser which expire automatically after 365 days:

  • _hjIncludedInSample

This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

How to disable cookies

If you’re using Microsoft Internet Explorer and you wish to block World Animal Protection’s website cookies, please follow these instructions:

1.     On your browser tools menu, select 'Internet Options'

2.     Click on the 'Privacy' tab and then on the 'Sites' button

3.     Type into the 'Address of website' field:


5.     Click on the 'Block' button

6.     Click on the OK button

On other browsers:

Firefox cookie management

Chrome cookie management

Safari cookie management

Other browsers have similar cookie management abilities in their preferences settings, please refer to your browser's ‘Security settings’ or 'Help' facility.

Find more detailed information on disabling cookies from

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