How your money is spent
Find out how much income we raised in 2021 and how we invested the money you kindly donated to protect animals in need around the world.
What your support meant for animals in 2021
These are just some of the ways our generous supporters helped animals in 2021:
We launched ‘Big Meat. Big Bucks. Bigger Harm’ report revealing how UK & top European financial institutions fuel the factory farming industry. They do this by funding Amazon rainforest destruction for animal feed crops (soy and grain.) The report led to a major French bank, BNP Paribas publicly making the link between deforestation and animal agriculture/ livestock farming for the first time.
Image credit: PARALAXIS/Shutterstock
We created the Factory Farming Playset to raise awareness of the horrific conditions more than 70% of the UK’s farmed animals suffer. A video showing the shocked reactions (and solution finding!) of five and six year olds was released on YouTube and viewed by 66,000 people. It also won Bronze at the PRmoment Awards in the Not For Profit Category.
Image credit: World Animal Protection
The third edition of ‘The Pecking Order’ published, which prompted Domino’s Australia to join the Better Chicken Commitment after three years of low rankings. The commitment has also been adopted by KFC in eight European countries already, to improve chicken welfare.
Image credit: C.Lotongkum / Shutterstock.com
When wildfires struck the Cerrado and Pantanal, Brazil in 2021 affecting more than 261,000 hectares, we launched an emergency response. We worked with local partners to help them protect wild animals caught up in the devastation. We funded equipment to transport and treat animals, veterinary care specialists, medicine and logistic supplies.
Image credit: World Animal Protection / Noelly Castro
More than 16 million people were reached by our campaign messages before the G20 summit in October 2021. We shared our powerful new one-minute film ‘Horrors of the wildlife trade’ made with internationally acclaimed filmmaker Aaron Gekoski, and a worldwide ‘Financial Times’ advertisement. We also prompted a Twitterstorm aimed at the G20 calling for change.
We will continue to press world leaders to come together to change lives and end the cruel exploitation of animals – for wildlife, people and the planet.
Image credit: World Animal Protection
We gave 6 bears used for cruel sport of baiting in Pakistan a new life at the Balkasar bear sanctuary
We continued to support our partner Asociatia Milionane de Prieteni (AMP) who run the Romanian bear sanctuary additional funding due to the impact of the pandemic. Fourteen bears were by rescued by AMP in 2021 bringing the total at the sanctuary to 116.
Image credit: Wildlife Trust of India / World Animal Protection
We helped Changchill, Following Giants and nine other elephant friendly sanctuaries in Thailand, Cambodia, Nepal and Laos survive the absence of tourists and funding due to the COVID-19 pandemic. We have helped them feed and treat the 69 elephants in their care and fund staff salaries too.
Image credit: World Animal Protection / Vita Sun
Expedia one of the world’s largest travel brands banned dolphin entertainment sales and promotion. This was prompted by more than 350,000 of our incredible supporters keeping the pressure on the global travel giant for three years.
Image credit: Dean Sewell / World Animal Protection
Captive lion breeding was finally banned by South Africa’s government in May thanks to our two-year campaign with our partner Blood Lions and other animal welfare and conservation organisations. This landmark government decision, called for by thousands of supporters worldwide, will halt the horrendous abuse inflicted on between 8,000–12,000 captive lions annually.
Image credit: Blood Lions
We inspired great action for wild animals in China. More than 1,200 doctors and four Chinese companies including Kwai, a video streaming platform with 295 million users, and Hanfang Pharma, a leading pharmaceutical company, signed our Wildlife. Not Medicine. pledge.
We were delighted when four traditional medicine associations – representing more than 4,600 practitioners outside China – signed the pledge too.
Image credit: Natallia Khlapushyna / paixin.com
We pressed Doncaster Racecourse in the UK to stop hosting their annual reptile expo which is the most important sales event for ball python breeders in the UK. Our campaign continued in 2022 and racecourse bosses agreed to stop hosting these events, this is a significant step towards ending the wildlife trade in the UK.
Image credit: World Animal Protection
How we spent your pound in 2021
For every £1 you donated in 2021: 75p went directly towards protecting animals around the world, 25p was spent on fundraising. For every £1 we spent on fundraising, we raised another £4.59.
Where our income came from in 2021
Total Income $61.1 million
How we spent our income in 2021
Total Expenditure $51.4 million
