How your money is spent
Find out how much income we raised in 2019 and how we invested the money you kindly donated to protect animals in need around the world.
What your support meant for animals in 2019
These are just some of the ways our generous supporters helped animals in 2019:
We vaccinated 50,035 dogs against rabies, through our project work in Makueni, Kenya.
We provided life-saving assistance to over 368,000 animals in 10 countries, including over 200,000 animals in response to Cyclone Idai.
Help support our disaster work so we can be on the ground when disasters strike.
We moved KFC to sign up to the Better Chicken Commitment, which will improve the lives of over 70 million chickens.
We moved Tesco Lotus, Thailand’s biggest supermarket chain, to stop sourcing pork from farms that keep mother pigs in cages by 2027.
We gave seven bears a peaceful new life at Balkasar Bear Sanctuary. We also helped secure the transfer of approximately 27 bears from bear bile facilities.
We achieved over 260,000 signatures for our petition urging Expedia Group to end its sale of tickets to dolphin venues.
We moved 17 new travel companies to become elephant-friendly, bringing our total to 250.
How we spent your pound in 2019
For every £1 you donated in 2019: 76p went directly towards protecting animals around the world, 24p was spent on fundraising. For every £1 we spent on fundraising, we raised another £3.69.
Where our income came from in 2019
Total Income £45.9 million
How we spent our income in 2019
Total Expenditure £49.6 million
