How your money is spent
Find out how much income we raised in 2020 and how we invested the money you kindly donated to protect animals in need around the world.
What your support meant for animals in 2020
These are just some of the ways our generous supporters helped animals in 2020:
In March 2020 we launched the second edition of the Animal Protection Index (API) – a powerful tool to help persuade governments worldwide to improve the lives of billions of animals and stop the systems that cause them suffering. Countries are ranked according to policy and legislation relating to animal welfare.
Photographer: Dean Sewell
We provided life-saving assistance to over 20,000 animals in response to the July monsoon floods in the state of Assam.
We provided long and short-term help after more than 15,000 bushfires raged in Australia killing, injuring, or displacing more than 3 billion animals.
Photographer: Surajit Sharma
Our global assessment ‘The pecking order’ revealed the poor performance and worryingly low welfare standards of fast-food giants on chicken welfare globally.
During 2020 we supported several companies and organisations including Nando’s UK to sign up to the Better Chicken Commitment (BCC).
Photographer: chainarong06/Shutterstock
Six UK supermarkets made commitments to improve their policies relating to pigs after the publication of our ‘Who’s telling porkies?’ report which examines the welfare concerns for pigs farmed and imported into the UK.
Photographer: World Animal Protection
We gave 17 bears a peaceful new life at Balkasar Bear Sanctuary.
We also launched an emergency appeal to give vital financial support to help feed and care for the bears at our partner sanctuary Libearty in Romania. They welcomed six new bears to the sanctuary, bringing the total to 107.
Photographer: BRC
More than 300,000 people signed our petition asking travel giant Expedia to stop the sales of tickets to captive dolphin venues.
In November we joined the World Cetacean Alliance (WCA) to promote the Whale Heritage Sites programme. This global accreditation recognises outstanding destinations that implement and celebrate responsible and sustainable whale and dolphin watching. This offers tourists responsible alternatives to seeing captive dolphins.
Photographer: Raggy Charters
During Covid-19, we supported 12 observation only, high welfare elephant camps in South and Southeast Asia.
We also developed the ‘Travel back better’ website, designed to help companies avoid cruel wildlife tourist venues and which also lists the 24 companies who have signed up to our wildlife-friendly pledge.
Photographer: Following Giants
In 2020 more than 66,000 people in the UK signed our petition to ask Doncaster Racecourse to stop hosting their reptile expo – the most important sales event for ball python breeders in the UK.
Photographer: World Animal Protection
We helped reduce bears held captive on bear bile farms by 90% since 2005. By the end of 2020 there were 376 farmed bears left in Vietnam and 33 bear-free provinces.
Photographer: Nguyen Van Tuyen
How we spent your pound in 2020
For every £1 you donated in 2020: 75p went directly towards protecting animals around the world, 25p was spent on fundraising. For every £1 we spent on fundraising, we raised another £4.01.
Where our income came from in 2020
Total Income £58.2 million
How we spent our income in 2020
Total Expenditure £55.7 million
