How your money is spent

Find out how much income we raised in 2018 and how we invested the money you kindly donated to protect animals in need around the world.

What your support meant for animals in 2018

In 2018, our generous supporters have helped animals in the following ways:

29 travel companies committed to stop promoting elephant entertainment venues, making a total of 226.

An elephant at Boon Lott's Elephant Sanctuary in Thailand

Ten bears used for baiting and dancing were given new lives in our partner sanctuary in Pakistan.

A black bear cub walks in the Pakistan sanctuary

You can help more bears find sanctuary.

We helped 454,774 animals recover from 12 disasters around the world. Our disaster preparedness work with governments and NGOs in 2018 will help protect 52,000,000 animals in future.

A cat poking it's head out of a hole in a concrete block

Help support our disaster work so we can be on the ground when disasters strike.

83,000 dogs in Sierra Leone and Kenya were vaccinated against rabies.

Sainsbury’s, Morrisons, Marks & Spencer, Waitrose, Lidl and Tesco all joined the Global Ghost Gear Initiative (GGGI) which we helped set up in 2015 to tackle the problem of Ghost Gear (marine plastic pollution from abandoned or lost fishing nets and lines).

A seal looks up at the camera from the water

How we spent your pound in 2018



For every £1 you donated in 2018: 63p went directly towards protecting animals around the world, 12p paid for staff costs and administration, and to help raise the next pound – 25p was spent on fundraising. For every £1 we spent on fundraising, we raised another £3.64.

Where our income came from in 2018

Total Income £42.3 million



How we spent our income in 2018

Total Expenditure £47 million




Read our Supporter Promise


Read the 2018 Global Annual Review

For every £1 we spent on fundraising, we raised another £3.64.

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