How your money is spent
Find out how much income we raised in 2017 and how we invested the money you kindly donated to protect animals in need around the world.
What your support meant for animals in 2017
In 2017, our generous supporters have helped animals in the following ways:
Together we raised the funds required to build secure night enclosures for elephants. By giving them safety at night-time, these vulnerable elephants can continue to recover from the abuse in their past.
Nine more bears found safety at the supporter-funded bear sanctuary in Pakistan, supported by our local partner the Bioresource Centre.
Epison and her two adorable cubs found a safe forever home at the supporter-funded sanctuary in Zarnesti, Romania, after they were captured and threatened by authorities.
Over 250,000 of our supporters signed our Wildlife Selfie Code, promising that they would never take part in unethical animal selfies that cause harm and suffering to thousands of animals. This resulted in Instagram developing a content advisory page to warn users that the selfies and photos they’re searching for may be associated with encouraging harmful behaviour to animals.
Find out more about the Wildlife. Not Entertainers campaign.
We challenged KFC for using a potentially misleading TV advert. The campaign resulted in a meeting with the global fast-food giant, and a commitment to work with us to improve chicken welfare in future. Result!
When floods, hurricanes, mudslides and other natural disasters threatened the safety of animals, your support enabled our emergency disaster teams to meet the challenge. Nearly 850,000 animals were cared for in 16 countries, just when they needed it most.
Help support our disaster work so we can be on the ground when disasters strike.
Over 2,000 homeless dogs a year can be cared for, treated and re-homed as a brand new veterinary clinic built in Cernavoda, Romania, opened its doors. Your support helped make this happen.
Help the Romanian veterinary clinic expand to help more animals.
Membership of the Global Ghost Gear Initiative swelled to 66 unique international organisations and support from 12 governments. Together, we’re tackling the tonnes of fishing nets and equipment abandoned in the oceans that threatens the safety of ocean animals.
How we spent your pound in 2017
For every £1 you donated in 2017: 69p went directly towards protecting animals around the world, 5p paid for staff costs and administration, and to help raise the next pound – 26p was spent on fundraising. For every £1 we spent on fundraising, we raised another £3.50.
Where our income came from in 2017
Total Income £46.7 million
How we spent our income in 2017
Total Expenditure £40.5 million
